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THE NECESSITY OF OUR WORK
Why do we need to renew the Association's site? Our Association has been struggling for 29 years, and the idea of creating the site originated five years ago. Our goal is to make our situation known to as many people as possible. The daily activities of our staff contribute various experiences and work together to treat patients rather than merely treating diseases. The web is the modern way to share information just as in the past newspapers and books spread information and is a window of reality.
Good intentions must be followed by appropriate actions. In our case, we must be conscious of the numbers. In 2010 there were 20,000 visitors to our web site, approximately 1,800 per month. That's satisfying but a closer analysis shows that some changes need to be made. Analyzing the specific dynamics of our site's visitors, Giuseppe Furfari has discovered that about 1,200 visitors to our site come from outside our geographic area. This fact suggests that many visitors are not related to our patients but instead may be interested in working with our Association on some level. If that's the case, are we prepared to work with people from outside our geographic area? Evidently not: only 5% of our site's visitors come back a second time. So we need to adapt our site to visitors from outside our geographic area.
We need to evolve from our beginnings 29 years ago and forget about being politically correct, by improving our communication and by using the language of the web: a limited number of concepts expressed through clear and concise statements, supported by good graphics, and even the opportunity to contribute comments and share opinions. This new technology must be learned gradually, and with everyone's help. We invite you to begin now.
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